Calgary, Alberta
Workshop Detail
Vol. I — Est. 2023
Social Media Architecture — Enrolling Now · June 2026 · Spots Are Limited View All Workshops →
Eight classes that take you from posting randomly to running a content system with a real growth strategy, a monetization plan, and the production skills to back it up.
Duration
4 Weeks
8 classes total
Schedule
Fri & Sat
2 classes per weekend
Format
In-Person
+ Online option available
Starts
June 5
June 5 – July 4, 2026
You're putting out content but not seeing the growth or income you want. This course builds the system, strategy, and production skills that turn posting into a business.
You run a business and want to use social media to attract clients, build authority, and generate consistent leads — without spending everything on ads or hiring an agency.
Coaches, consultants, realtors, photographers — professionals who have real expertise and want to package it into content that builds an audience and generates income.
Strategy, production, growth, and monetization — in the exact order that makes them stick.
Class One · Friday, June 5
Class Two · Saturday, June 6
Class Three · Friday, June 12
Class Four · Saturday, June 13
Class Five · Friday, June 19
Class Six · Saturday, June 20
Class Seven · Friday, June 26
Class Eight · Saturday, June 27
A documented content calendar, production workflow, and posting schedule built for your niche — not a generic template.
The ability to film, edit, and publish short-form video content that performs — without needing a production team or expensive equipment.
Analytics understanding, platform logic, and a testing framework to keep growing your audience beyond the workshop.
At least one active income path identified and mapped — whether brand deals, digital products, service clients, or a combination.
Live instruction and hands-on content production sessions. Film real content, get direct feedback on your work, and build your system alongside other motivated creators.
Attend every session live on Google Meet. Same instructor, same content, same Q&A access. Build your system from anywhere with a strong connection.
Daniel Haile
Co-Founder & Lead Instructor
Daniel Haile is the co-founder of ICAN Film and the lead instructor across all Academy programs. He built ICAN's content and brand presence from scratch, developing the content systems, batch production workflows, and monetization strategies this course is built around.
He teaches from what actually works — not theory. Every session is built around a real output you can use immediately, whether that's a 30-day calendar, a finished reel, or a brand pitch deck.
No. This workshop is designed for people at any stage — including those starting from zero. The curriculum focuses on building the right foundation, not assuming you already have an audience.
The strategy principles apply to any platform. Specific production examples and walkthroughs focus on Instagram, TikTok, and YouTube — the three platforms with the highest organic reach potential for most creators.
A smartphone is enough to complete the course. You do not need a camera, lighting kit, or professional setup. The course teaches you to produce high-quality content with whatever you have.
Yes. Every session runs live on Google Meet at the same time as the in-person class. You get full instructor access, the same digital materials, and Q&A time in every session.
Small cohort. Direct instruction. Leave with a complete content system, a monetization path, and the production skills to run it.