For a century, film was shot like this.

Horizontal. Sixteen-by-nine. Built for theatres and television. Scroll — the frame is about to turn.

Partner with us Join the founding team

Meanwhile — the micro-drama market

Vertical episodes became a
fourteen-billion-dollar market.

0.52021

1.42022

5.22023

7.02024

14+2025

US$ billions · China, reported 2021–24 · 2025 = global est. · vertical · episodic · shot for phones

The Turn — horizontal → vertical

Audiences turned their phones.
We're turning the camera.

94%of the time, a phone is held vertically

20+/movertical series shooting in Vancouver right now

0dedicated vertical studios in Calgary — until now

9:16VerticalShot for the feed

The plan: Calgary's first vertical-drama studio.

Series of 50–80 episodes · 60–90 seconds each · shot in 7–10 days ·
streaming worldwide on Lucy TV.

Keep scrolling.

ICAN Workshops — recorded courses, launching on Lucy TV

One workshop
a month.

Recorded in Calgary · launching on Lucy TV · test online, certificate automatic

Real Estate PhotographyBookkeepingTruck DispatchReal Estate VideographySocial Media Creator

See the workshops

Lucy TV — already streaming

The distribution
is already built.

Movies, series & originals — live on Lucy TV today. Vertical drama lands on a platform that already has an audience.

App StoreGoogle PlayApple TVSamsungWeb

Watch on Lucy TV

The slate — shot by ICAN

The universe
includes ours.

The Last Delivery — psychological thriller · finished · streaming on Lucy TV

Alberto — short film · in production · Calgary 2026

Start a project

Roll credits — then roll camera

The first vertical studio in Calgary — built with the people who join it.

Directors, producers, writers, editors, marketers — the founding crew is forming now.

Partner with us Join the founding team

For a century, film was shot like this.

Vertical episodes became afourteen-billion-dollar market.

Audiences turned their phones.We're turning the camera.

One workshopa month.